Gen Z marketing for the categories they buy first
The first purchase, first signup or first account in these seven categories happens between 18 and 26. Each page lays out how Gen Z buys in that category in India, the plays we run and what to measure.
Gen Z Marketing for D2C Brands
Creator content, campus sampling and communities that turn Gen Z discovery into first orders.
Gen Z Marketing for Fintech
Campus acquisition, creator explainers and communities for the first-account moment.
Gen Z Marketing for EdTech
Ambassadors, seminars, student creators and communities inside 10K+ campuses.
Gen Z Marketing for Consumer Apps
Campus install drives, creator content and referral loops tracked to retention.
Gen Z Marketing for FMCG
Sampling, fest activations and creator content for trial at campus scale.
Gen Z Marketing for Fashion and Beauty
Creator content, micro-influencer waves and campus sampling for the brands Gen Z screenshots.
Gen Z Marketing for Gaming and OTT
Discord communities, esports clubs, creator content and campus watch parties for fans.
Same audience, different first purchase.
The channel mix changes with the category because the conversion event does.
D2C, FMCG, fashion and beauty
Product in hand first: sampling, hostels and fests, creators for the unboxing, quick-commerce tie-ins for the repeat.
Fintech, edtech, consumer apps
A completed KYC, a trial class, a retained install: app user acquisition from campus ambassadors and creators, priced per action.
Gaming, OTT, fashion
Belonging and status: Discord and WhatsApp communities, esports clubs, creators who already live the category.
What is Gen Z marketing? The full guide.
How Gen Z marketing works in India, how it differs from millennial marketing, the channels, the data and how to brief an agency.
Working with usWhy hire a Gen Z marketing agency?
What to expect, how we run a campaign, pricing bands and the questions to ask before you sign.
ServicesEight Gen Z services, one team.
Campus, influencers, creators and UGC, communities, app growth, strategy, social and sampling.
Industries: FAQ
My category is not listed. Can you still help?
Probably. Mobility, consumer electronics, food delivery, travel and hospitality have all been part of the team’s work. Send a brief and we will map it to the closest playbook.
Do industry playbooks change by city?
Yes. A fintech launch in Bangalore and in Lucknow use different colleges, creators and language. The city pages cover that layer.
Which services apply to every industry?
Campus marketing and creator UGC show up in almost every plan; the rest depend on the first purchase.
Tell us the brief. Get the plan in 48 hours.
Brand, audience, cities, timing and what success looks like. That is all we need to come back with a Gen Z plan and an indicative budget.
Let’s get your brand into the group chat.
Tell us the brand, the audience and the one action you want. You get a Gen Z plan with an indicative budget within 48 hours.