Gen Z marketing agency in your city
Eighteen city playbooks, each written from the ground: the real colleges, neighbourhoods, youth hubs, fests and brands that shape a Gen Z campaign there. The network covers 200+ cities; these are the ones we run most.
Delhi
Delhi University (North and South Campus) · IIT Delhi · JNU and more.
West India · MetroMumbai
IIT Bombay · University of Mumbai · St. Xavier’s College and more.
South India · MetroBangalore
IISc · IIM Bangalore · Christ University and more.
West India · MetroPune
Savitribai Phule Pune University · COEP Technological University · Fergusson College and more.
South India · MetroHyderabad
University of Hyderabad · Osmania University · IIIT Hyderabad and more.
South India · MetroChennai
IIT Madras · Anna University (CEG, Guindy) · Loyola College and more.
East India · MetroKolkata
Jadavpur University · Presidency University · University of Calcutta and more.
North India · NCRGurgaon
MDI Gurgaon · BML Munjal University · GD Goenka University and more.
North India · NCRNoida
Amity University Noida · Shiv Nadar University (Greater Noida) · Bennett University and more.
West India · Tier 1Ahmedabad
IIM Ahmedabad · CEPT University · NID and more.
North India · Tier 2Jaipur
University of Rajasthan · MNIT Jaipur · Manipal University Jaipur and more.
North India · Tier 2Chandigarh
Panjab University · PEC (Punjab Engineering College) · PGIMER and more.
Central India · Tier 2Indore
IIM Indore · IIT Indore · DAVV (Devi Ahilya Vishwavidyalaya) and more.
North India · Tier 2Lucknow
University of Lucknow · IIM Lucknow · IIIT Lucknow and more.
South India · Tier 2Kochi
CUSAT · Maharaja’s College · St. Teresa’s College and more.
East India · Tier 2Bhubaneswar
KIIT University · Utkal University · IIT Bhubaneswar and more.
North India · Tier 2Dehradun
UPES (Bidholi and Kandoli) · Graphic Era University · DIT University and more.
North East India · Tier 2Guwahati
IIT Guwahati · Gauhati University · Cotton University and more.
No single playbook works everywhere.
The campus clusters, the language of the content and the fest calendar all change by city.
Delhi, Mumbai, Bangalore, Pune, Hyderabad, Chennai, Kolkata
Dense campus clusters, big fests, creator supply in every niche. Best for launches and app targets. Start with Delhi or Bangalore.
Gurgaon, Noida, Ahmedabad
Corporate first-jobbers plus private universities. Shared creator pools with the nearest metro. See Gurgaon.
What is Gen Z marketing? The full guide.
How Gen Z marketing works in India, how it differs from millennial marketing, the channels, the data and how to brief an agency.
Working with usWhy hire a Gen Z marketing agency?
What to expect, how we run a campaign, pricing bands and the questions to ask before you sign.
ServicesEight Gen Z services, one team.
Campus, influencers, creators and UGC, communities, app growth, strategy, social and sampling.
Cities: FAQ
Do you have teams in every city?
City leads, campus ambassadors and student creators are in place across the network; the 18 pages here are the cities with the deepest playbooks. Other cities are covered through the same network on request.
Can one campaign run in several cities?
Yes. Multi-city programmes run on one plan and one report, with a city lead in each. See the agency page for pricing bands.
Which city should a brand start in?
The one where your category’s first purchase is densest: fintech and apps in Bangalore, Delhi and Hyderabad; FMCG and D2C trial in Pune, Mumbai and the tier-two student towns; vernacular reach in Lucknow, Indore and Guwahati.
Tell us the brief. Get the plan in 48 hours.
Brand, audience, cities, timing and what success looks like. That is all we need to come back with a Gen Z plan and an indicative budget.
Let’s get your brand into the group chat.
Tell us the brand, the audience and the one action you want. You get a Gen Z plan with an indicative budget within 48 hours.